She/Her
Skylar
Hi! I’m Skylar a rising senior at Tulane University passionate about Public Relations, Influencer Marketing & Events.
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Campus professional
About Me
The Tulane University of New Orleans
New Orleans, LA, USA
Public Relations
Class of 2026
Tulane university
Public Health, Strategy, Leadership, Analytics, and Management & Health and Wellness
Class of 05/2026
DIS Study Abroad
Class of 12/2024
New York, NY, USA
Skills
Interests
My Clubs and Associations
Spoon University Student Food Publications
Tulane Fashion Club
Interview Questions
Pound Cake
Influencer Outreach Coordinator
who are 3 example influencers you would suggest for pound cake's seeding program & why?
1. Nyma Tang (@nymatang) – MacroWhy:She is a trusted leader in beauty inclusivity, especially around complexion and undertone education.Her audience deeply values shade equity, representation, and honest product reviews — which aligns perfectly with Pound Cake’s mission.High credibility + high engagement makes her ideal for driving awareness and brand trust.2. Aysha Harun (@ayshaharun) – Micro/MidWhy:Known for soft glam looks, bold lip moments, and highly relatable GRWM content.Strong influence among millennial and Gen Z women of color.Her audience is highly purchase-driven, especially when it comes to everyday beauty staples — perfect for lip products tailored to undertones.3. Kennedy Eurich (@kennedyeurich) – Micro/MacroWhy:She creates fun, personality-driven content that performs extremely well on TikTok.Her GRWMs and “hot girl” energy align with Pound Cake’s bold, confident brand tone.She has a massive and extremely engaged Gen Z following that responds well to creator-led beauty recommendations.
Pound Cake
Influencer Outreach Coordinator
please share any prior experience relevant to this role
AS Beauty Group – Influencer & Affiliate Marketing InternConducted influencer research across TikTok & IG for brands like Laura Geller, Bliss, and Julep.Curated talent lists for events, giftings, activations, and paid campaigns.Used Traakr and Archive to evaluate creators’ engagement, audience sentiment, and performance metrics.Managed monthly product seeding and nano influencer communication for TikTok Shop.Girls Girls Club NYC – Creative DirectorIdentified and pitched influencers for collaborations with Tarte, Amika, and Buxom.Managed influencer attendees for events and built outreach systems.Dig Inn – Social Media & Partnerships InternAssisted with creator outreach for NYC activations and events.Evaluated content performance and campaign results to inform future strategy.Socialize Media Agency – Social Media InternCollaborated with creators, aligned content strategy with client goals, and helped manage influencer communications.
Pound Cake
Influencer Outreach Coordinator
How familiar are you with using excel sheets?
Mildly but i'm a quick learner and have worked with influencer tracking via sheets before