I would make Saint James Tea a recognizable and loved brand on campus by creating high-visibility experiences that students can’t miss. I’d host branded tabling and taste-test events during busy hours on the quad, giving students the chance to try the teas and engage with the brand in a fun way. I’d also collaborate with the Spoon University club to co-host events and share content on their social accounts, reaching their 12k followers, while also posting on my own socials. Combining in-person activations with authentic online content would help Saint James feel approachable, refreshing, and a must-try for students.

I would encourage people to purchase Saint James Tea by creating content that shows how it fits into their daily lives—whether it’s a refreshing study break, a post-workout pick-me-up, or a fun social moment. On social media, I’d share authentic photos and videos enjoying the teas and include my Amazon affiliate links so students can easily purchase online. For local stores, I’d highlight where students can find the teas in person and combine that with fun challenges, giveaways, or campus activations to drive awareness and trial. My goal would be to make trying and buying Saint James feel easy, convenient, and part of the lifestyle students already want to share.

I would introduce Saint James Tea to my campus by making it part of experiences students already love. For example, I could collaborate with student organizations (SPOON UNIVERSITY & TULANE FASHION CLUB) and Greek life to host tasting events at club meetings or social gatherings, where students can try the teas and learn about the brand in a fun, interactive way. I’d also create social content around these activations, showing real students enjoying the teas and making it shareable across platforms.I’m Tulane’s Fashion Club VP of Public Relations and Spoon Univeristy's VP of Marketing, so I’d tap into those communities to bring Saint James Tea to events like club tabling, pop-ups, or fashion shows, making the brand feel like a natural and refreshing part of campus life.