I recently was a campus brand ambassador for the Sephora x Uber Eats partnership, which was honestly such a fun experience. My main job was to help launch their “Beauty on Demand” campaign on campus by handing out mini Sephora bags that had exclusive promo codes inside and getting people to try ordering from Sephora on Uber Eats. I planned where to do drops, which were with S,T.R.A.N.D.S (a hair care group on campus), and within my dorm. I also helped run a campus blitz day where we gave out bags at Rand, which is an extremely high-traffic area, and encouraged people to post on social for a chance to win Uber gift cards. I made TikToks and story posts to hype it up beforehand and messaged campus group chats to get more people involved. It was cool getting to mix in-person promotion with digital buzz and actually see people post their bags and tag Sephora because of something I organized. Overall, it taught me how to connect with students in a way that feels casual but still gets results.

I am! I am a VAA, which is the Vanderbilt Admissions Ambassador (which is heavily tied to the tour guides, so I have connections through that to capitalize on), I am the Vandy Votes public relations chair, NAACP public relations chair, Black Business Student Association chair, and I am also a part of the Black Student Association.

If I were organizing a campus event to promote Proper Wild, I’d want it to feel student-focused and not like a product promo. I’d plan something interactive, like a “Proper Power Hour” pop-up, outside of Rand which is the busiest spot on campus. I’d have free shots available, music playing, and some fun challenges or games where people can win Proper Wild merch or discount codes. Specifically, I want to tie it into moments where students need energy the most, like before exams or game days, so it feels relevant instead of random. Of course I want to get people talking before, so I'd post teasers on my Instagram and TikTok and maybe collab with a few student orgs or popular accounts on campus to spread the word.