I’m not currently near a King’s or Balducci’s store, so I wouldn’t be able to travel there to film. I’m still open to creating content from home if that works for the campaign.

I’d highlight it in a quick, clean way that still feels fun. I’d start with a close-up of the dough and text like “vegan + grain-free cookie dough you can eat raw.” Then I’d show a scoop, a bite, or a bake-off moment to show the texture. I’d keep the shots bright and simple, use a trending sound, and add a quick on-screen line about how it tastes so people understand the vibe right away.

Yes I have, I prefer TikTok!