As the President of GirlUp Janaki, a UN initiative to empower adolescent girls, I spearheaded a large-scale donation drive for underprivileged children: The Giving Tree. For this community engagement campaign, my team and I led a social media campaign through posts and reels across GirlUp Janaki's social media platforms to encourage our audience to donate. Being fluent in Canva and Procreate, I was personally responsible for designing posts and writing content. We further boosted engagement by partnering 'Heal the Globe Foundation' and employed cross-marketing to boost engagement The campaign was then held physically as a donation drive where we collected 1000+ books, and 600+ clothing/hygiene items for underprivileged children.