I previously worked as a brand ambassador for Liquid I.V., where I promoted the product both on campus and through social media. My responsibilities included product sampling, educating students on hydration benefits, and creating engaging content that aligned with the brand’s voice. I also collaborated with student organizations and leveraged campus events to increase visibility. Through this role, I gained experience in driving product awareness, connecting authentically with students, and generating brand buzz in a way that feels natural and fun.

Yes, I currently serve on the Board of Directors for the Student Union at San José State. In this role, I help oversee programming and services that support student life on campus, which has given me experience in event planning, leadership, and connecting with diverse student groups

Define Goals & TargetGoals: Brand awareness, product sampling, social media buzz, email/text sign-ups.Audience: College students who need sustained energy (athletes, pre-med/engineering majors, student org leaders, night studiers).2. Pick the Right Event FormatHigh-Traffic Tabling: Student union, quad, or library lawn during peak hours.Fitness & Sports Tie-In: Partner with the campus gym, intramural teams, or sports clubs.Late-Night Study Drop: Hand out Proper Wild during midterms/finals study nights in the library.Co-Hosted Activation: Team up with popular orgs (Pre-Med Society, Esports Club, Greek life) for higher turnout.3. Engagement ActivitiesSampling Station: Free Proper Wild shots with a quick pitch (“clean energy, no crash, all natural”).Mini-Challenges: Push-up contest, study trivia, or “spin the wheel” for swag/prizes.Photo Booth/Props: Neon energy backdrop for Instagram moments with hashtag (e.g., #ProperEnergy).Demo Area: Quick science-based explainer (sugar spike vs. Proper Wild smooth energy).4. Marketing & PromotionBefore: Flyers in dorms, posters in gyms/libraries, collab posts with campus orgs, chalk on sidewalks.During: Loud, vibrant signage + student ambassadors hyping the booth.After: Social media contest (tag Proper Wild to win free supply / gift card).5. Capture Leads & Track SuccessQR Code Sign-Ups: Link to discount code or free 6-pack giveaway.Social Sharing: Encourage posting with a custom hashtag.Feedback Polls: Quick 1-question survey for taste & interest.Metrics: # of samples handed out, new sign-ups, event impressions.6. Giveaways & IncentivesBranded merch (stickers, tote bags, water bottles).Raffles (Proper Wild semester supply).Free study/snack packs with a Proper Wild shot.