I have experience creating content for beauty and lifestyle brands through roles at Island View Outfitters, Raquet&, and Flirt, where I produced social media posts, reels, and blog visuals that highlighted products in engaging, authentic ways. I’ve worked on campaigns that combine storytelling, trend-driven visuals, and lifestyle integration, focusing on making content relatable while maintaining a polished, on-brand aesthetic. This includes product showcases, tutorials, behind-the-scenes content, and influencer collaborations.

I approach creating content that feels natural yet polished by starting with authentic, relatable moments and storytelling that resonates with the audience. Then I focus on visual composition, lighting, and clean editing to make it aesthetically appealing without feeling staged. I also add subtle enhancements like text overlays, music, or transitions that elevate the content while keeping the tone approachable and genuine.

I would create a fun, cozy Friendsgiving Reel that starts with a hook like, “Friendsgiving just got a whole lot sweeter.” The video would show me pouring Whipnotic, clinking glasses with friends, and enjoying laughs and food around the table, using warm lighting and close-up shots to capture the festive vibe. Text overlays could highlight flavors or playful moments, and an upbeat soundtrack would make it feel lively, relatable, and shareable.