One beauty brand that has a fantastic social media presence is Kulfi Beauty. To me, Kulfi Beauty not only engages well with their community of beauty lovers but they also make it clear in their mission and story that mental heath and self care are values the company holds close to themselves. The partnerships that Kulfi has with other influencers as well as beauty stores show the diversity of the company and sets a great example for those looking at the product. They also prioritize fun which is something I think we could all do more of!