I would lead sampling by hosting “Get Ready With ColourPop” pop-ups in high-traffic campus areas and nearby student-frequented spots like cafés or campus town centers. Students could try products, get quick shade matches, and take photos at a mini content station with good lighting and mirrors. Off campus, I’d partner with student organization socials, apartment complexes, or pre-event gatherings to sample products in a more relaxed setting. By turning sampling into an experience rather than just a handout, it would feel fun, social, and shareable.

I would engage my audience by creating fun, trend-driven content that shows how ColourPop fits into everyday student life. This would include quick GRWM videos, before and after looks, and swatches that highlight how easy and affordable the products are. On campus, I’d host interactive sampling moments and mini beauty pop-ups through student organizations and cultural clubs, encouraging people to try products, take photos, and share their looks. By combining in-person engagement with authentic social content, I’d create excitement and make ColourPop feel approachable and relatable.

What I love about ColourPop is how accessible and fun the brand is while still delivering high-quality products. ColourPop makes it easy to keep up with beauty trends without feeling overwhelmed or priced out, which is especially important for college students. I also love how inclusive the shade ranges and product variety are it feels like a brand that truly encourages creativity, self-expression, and confidence.