I stay on-trend by regularly checking platforms like TikTok and Instagram Reels to see what formats, sounds, and hooks are performing well. I pay attention to patterns, like how videos are structured in the first 3 seconds, pacing, and captions—rather than just copying content. To keep my videos engaging, I focus on a strong hook at the start, fast pacing, and keeping the content relatable to the target audience. I also test different ideas and take note of what gets better engagement so I can improve over time. Overall, I try to combine current trends with my own creative spin so the content feels fresh but still authentic

i am going to start on tiktok

I’d create a short ‘Study Session Upgrade’ video. It would start with a really relatable campus moment—someone tired and unmotivated in the library. Then they grab a Spiked Pop, and the whole vibe shifts: the energy picks up, friends join in, quick cuts, upbeat music, and the study session turns into a fun, social moment. I’d end it with a light, funny twist to keep it authentic. The idea is to show a transformation that students relate to, while naturally integrating the product and matching the kind of fast-paced, engaging content that performs well on TikTok or Reels