Even though I haven’t led sampling efforts before, I’d approach it by starting simple and focusing on making the experience fun and welcoming. On campus, I’d set up small, colorful moments where students can try products, talk about shades they like, and take quick photos if they want. Off campus, I’d bring samples to casual community spaces or small gatherings and create content around real first impressions. My goal would be to make sampling feel interactive and approachable rather than overwhelming.

I’d engage my audience by creating fun, unexpected content that feels playful and real, like involving my family in videos where we wear colorful wigs and use ColourPop makeup to match the looks. It makes the products feel more approachable and shows how creative and expressive you can be with them. I’d also encourage my audience to comment their favorite looks or suggest color combos so it feels interactive and community-based.

I love ColourPop because of the range of beautiful colors and how creative you can be with the products. It makes makeup feel fun and expressive instead of intimidating, and it’s easy to experiment with different looks without feeling limited. I also love that the brand keeps up with trends while still being accessible.