Having a social media presence gives the brand the opportunity to showcase their product and the focus of the product, in this case the chocolates are infused with vitamins, which sets the brand apart from other chocolate brands. This innovative approach is broadcasted with social media and promoted along with the benefits of incorporating these vitamins. A wellness brand such as Sourse not only promotes their product but also actively interacts with their community by sharing healthy recipes and tips. The people that sourse collaborates with is also something that stands out. Sourse collaborates with fitness influencers and health experts which further show their innovation of making chocolate healthy.