Aside from trends really helping me discover new things and ideas, I really enjoy how it’s fast absorbed content where you can get the point across in a creative way, or even just a simplistic video style, which keeps the attention just long enough before losing your audience.

As for campaigns by Parade, I definitely really like their TikTok campaigns as it shows their product in a more natural setting. As for campaign overall, I think the film “smile” campaign had a really smart way of introducing their idea into areas through daily life without really advertising, for example the women that was on the background of the Today show, as it gets people talking about what they saw throughout the day and not necessarily focusing on the movie, and then when they start to discuss this it also promotes the movie as they figure out that this is what the advertising was for.