Sierra Mahabir Profile Image

She/Her

Sierra Mahabir

I’m Sierra, a content creator and full-time student with a passion for fashion, beauty, and lifestyle. I love creating authentic, aesthetic content and when I’m not behind the camera or in class, you

I’m Sierra, a content creator and full-time student with a passion for fashion, beauty, and lifestyle. I love creating authentic, aesthetic content and when I’m not behind the camera or in class, you

My Socials

Endorsements

UGC Creator

About Me

University of Western Ontario

London, ON, Canada

bachelor's degree in human development & family studies, Kinesiology and Physical Therapy

Class of 2027

London, ON, Canada

Skills

Kinesiology
Proficient in social media marketing on instagram, utilizing various strategies to increase engagement, followers, and conversions.
Social Media Management

Interests

Social media
Soccer
Running

My Clubs and Associations

Alpha Gamma Delta

Member

Soccer

Player

Interview Questions

Nipskin

Try, Review & Share — Nipskin x Walmart

Nipskin Profile Image

If selected, how would you plan your workflow to buy, test, and post your Nipskin review content on time?

If selected, I’d follow an organized, structured workflow to make sure my Nipskin review is purchased, tested, and posted on time. 1. Immediate Purchase & Planning: As soon as I’m approved, I’ll purchase the product right away and map out my timeline—delivery window, testing period, filming days, and editing days. 2. Testing Phase: Once it arrives, I’ll dedicate a few days to genuinely testing the product so I can speak authentically about results, texture, wearability, and overall performance. I also take notes during this stage to make the review more credible. 3. Filming & Content Creation: I’ll film multiple angles and use both aesthetic and informative shots to give a well-rounded review. I typically batch-create content so I can film, refilm, and finalize everything without rushing. 4. Editing & Final Review: I’ll edit the video to match my clean, aesthetic style, adding hooks, captions, and trending audio to keep it engaging. I always give myself a buffer day to make revisions if needed. 5. On-Time Posting: I’ll schedule the post for the exact date required so everything is delivered on time, with no last-minute stress. Overall, my workflow is organized, efficient, and designed to respect deadlines while producing high-quality, authentic content.

Nipskin

Try, Review & Share — Nipskin x Walmart

Nipskin Profile Image

How would you describe your personal content style, and how do you make your videos stand out on TikTok?

My personal content style is a mix of clean, aesthetic, and relatable wellness + lifestyle storytelling. I focus on high-quality visuals, smooth transitions, and cohesive colour palettes, while keeping the tone friendly, upbeat, and authentic. Whether it’s fitness, Pilates, beauty, or daily routines, I blend educational value with an aspirational but approachable vibe. What makes my videos stand out on TikTok is how intentional they are. I focus on capturing real moments versus overly curated ones, and I always anchor my content in something the viewer can take away—motivation, a routine to try, a product to love, or a feel-good vibe. I use trending sounds strategically while still staying true to my personal style, and I make sure every video feels like a conversation with a friend. This balance of aesthetic quality + authenticity helps my content perform well and resonate with my community.

Not Your Mother's Haircare

US + CA Brand Ambassadors

Not Your Mother's Haircare  Profile Image

What Clubs and organizations are you a member of or have a connection to?

Greek Life (alpha gamma delta)

Intramural soccer

Western golf association

Fitness social collective

London Run Club

Pilates Instructor at local location

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