https://www.instagram.com/s.i3rrra?igsh=azZoZGhuZDAxNnZo&utm_source=qr

https://www.tiktok.com/@siemckenzie?_r=1&_t=ZT-95YUH6fyXkr

This campaign would be inspired by the bold energy of Zara Larsson, the campaign emphasizes the fact summer is more than what we see on our calendar. Summer is a mindset surrounded by confidence and self-expression.

“Summer isn’t over yet” is about the feeling of the end of a season or moment in one’s life. This concept reworks that idea encouraging the audience to hold on to that spontaneous feeling that summer brings.

Visually I imagine bold aesthetic with soft warm tones, that remind you of a sunset. Also including pink as a pop of color but to tie into the warmth. This brings in that moment to highlight carefree moments , glamour , and align with Ms. Larssons brand identity. Also appealing to a digitally familiar audience.

I approached this as a real-world client campaign. With the use of Adobe Acrobat , a mood board element to organize a cohesive, professional presentation, still obtaining professional standards. I want to reinforce the importance of presentation in creating.

Last summer I worked with a freelance marketing business . I was so inspired I decided to create my own , Mck Media. I create flyers, websites, logos, social media pages, business cards, and more. After doing research on software that could help me not only meet my clients wants, but over exceed their expectations for their businesses I found Adobe Express. This software not only helped me work on the go but has many tools that help elevate a brand. It has expanded my creative horizons and made me feel more confident in my work.