Video Marketing- The broad and engagement reach of video marketing became widely known and furthermore popularized once Tiktok/Vine was able to introduce the media of relatable content put into a short video. Although Youtube has always thrived on helpful tutorials and entertainment, these other social medias were able to provide a more personal, humorous take. Over time, Youtube and Instagram themselves implemented their own versions through “reels” which ended up boosting the engagement for millions of users. Due to this, I believe the video market has become one of the most important marketing strategies as almost every platform has provided a feature for it, live streaming is consistently popularizing, and brands are able to interact with the users in real-time. Influencer Marketing- Finding influencers that have values that align with their own is essential in many digital marketing tactics. Influencers with a strong connection to their followers and who have acquired an organic audience is an extremely strong brand partner in multiple aspects. For one, their relevancy plays a role in the outreach they possess and in return, the brand they’re promoting. Additionally, finding influencers that fit the brand’s designated niche also helps them bring in a more engaged audience. Social Media Stories- Social media stories allow users to create a more personable connection with their followers by sharing more intimate aspects of their life for a certain time period. In these stories, the user is typically able to link any location, use a multitude of hashtags, and repost any content they want to boost which helps their outreach. Additionally, brands will use these immersive, short experiences to their advantage by showing any current limited time offers and previews of products which in term encourages the user to be more urgent to engagement.