To make Saint James Tea a recognizable and loved brand on my campus, I would integrate it authentically into the content and community spaces where Drexel students already know and trust me. I would feature the tea naturally in my daily campus routines, such as class days, co-op prep, coffee shop stops, and my “Phl-ing My Time” series, so students see it as part of real college life rather than a forced promotion. I would pair that with small but meaningful sampling moments like study break pop-ups, club meeting drops, and cooler activations on Lancaster Walk to give students an easy first taste. By combining consistent visual cues, peer-driven engagement such as flavor polls and tea personality quizzes, and a dual Amazon and local store awareness push, I would make Saint James feel accessible, familiar, and woven into the Drexel experience. My goal is to build a presence where students not only recognize the brand but genuinely reach for it as their go-to campus drink.

Something conversational showing both sides of the use cases and how they overall add to my love of SJs

Example:

I use Amazon to make sure my fridge is always stocked with Saint James—set it and forget it. But real life isn’t lived in my apartment. When I’m on campus, running to class, or heading into the city to shoot content, I’ll pick up a bottle from whatever store I’m near. On social, I show my audience how easy it is to buy it both ways: Amazon for routine, in-store for real-time cravings.

I am part of the Dean's Student Advisory Board for the business school, Writer's Room (a creative community based writing group), Dragon's first (For first gen students), Drexel Student Ambassadors, and the Drexel Math Department.

I would host a “Sip & Study” Pop-Up in the Library. Set up a quiet, cozy sampling table during midterms or finals. Complimentary iced tea + sticky note affirmation wall. Students take a tea, leave an affirmation.