hanni
beauty internship - right hand to CEO / head of marketing
what beauty brands do you love on social and why?
As a marketing major, I love following Summer Fridays on social media. They're branding is consistent and identifiable. They have generated hype around every new product they launch by using the strong reputation and aesthetic of their other products.
Share a time when you've been able to mobilize a group of people around a product, service, or cause you feel passionate about?
I have convinced nearly everyone in my life to become barefoot dreams fans. I've shown to them how the quality of the product absolutely justifies the price. Now they're all buying their parents barefoot dreams blankets for Christmas.
What do you think most brands are doing wrong in regards to their content strategy?
I think most brands are so focused on prioritizing aesthetics over quality of content. While branding and aesthetic is important, engagement and interest content that draws in a long term audience is more important.