I’d focus on telling a story that makes the brand feel ethical, elevated, and aspirational—while visually proving its values without feeling preachy. I’d open with a strong contrast: quick, muted clips of traditional beauty production (dark tones, harsh lighting), then shift into bright, clean visuals that represent the vegan, cruelty-free brand. Think natural light, greenery, and soft, minimal aesthetics to immediately signal “better choice.” From there, I’d build a “day-in-the-life” style narrative following a student getting ready, going to class, the gym, and social events—using the product throughout. Subtle on-screen text like “100% vegan,” “never tested on animals,” and “clean ingredients” would reinforce the message without overwhelming the viewer. To make it more creative and memorable, I’d incorporate: Ingredient storytelling: quick, aesthetic shots of plant-based ingredients (coconut, shea butter, etc.) alongside the final product Texture visuals: satisfying close-ups (pouring, lathering, applying) to highlight quality Mirror shots or transitions: showing confidence and self-expression tied to using ethical products I’d also add a short, impactful moment—like a close-up of an animal (or symbolic imagery) paired with a simple line like “Beauty without harm”—to emotionally connect the message to the mission. Finally, I’d end with a clean, branded shot and a call to action like: “Feel good about what you use.” Overall, the goal is to make the video feel aesthetic, authentic, and lifestyle-driven—so viewers associate the brand not just with ethics, but with confidence and everyday routine.

https://www.tiktok.com/@siena.starbuckslover/video/7592648206090112287

Semesters, last week of class is May 1st