To ensure Saint James Tea becomes a recognizable and loved brand on campus, I would host engaging events and consistently promote the brand through my social media presence. By featuring Saint James Tea at campus activities and encouraging word-of-mouth promotion through students and organizations, the brand would become associated with positive, memorable experiences. Combining in-person engagement with a strong online following would help Saint James Tea feel familiar, trusted, and community-driven on campus.

I would encourage people to purchase Saint James from both Amazon and local stores by using my social media platform to highlight accessibility, authenticity, and community impact. Through short-form videos, stories, and posts, I would share where and how to purchase Saint James, including swipe-up links to Amazon and tagged local retailers. I would also create content showing Saint James in real-life settings—such as campus events or local shops—to emphasize supporting local businesses while maintaining the convenience of online shopping. By combining storytelling, product visibility, and direct links, I would motivate my audience to engage with and purchase Saint James in multiple ways.

I would creatively introduce Saint James to the campus community through engaging, experience-based events. As a member of the Campus Activities Team and the Event Management Club, I have the opportunity to host interactive pop-up events, themed social gatherings, and collaborative programs with other student organizations. These events would allow students to learn about Saint James in a welcoming, organic way that emphasizes community and connection. By using creative event planning and collaboration, Saint James could become a familiar and inviting presence on campus.