_syeda_sidra

As the marketing manager for Poparazzi, I would focus the majority of my resources on the following areas for a fall launch on campus:

Campus Partnerships and Influencers: Collaborate with campus organizations, influencers, and student leaders to utilize their networks for authentic promotion. This can include hosting launch events, giveaways, or exclusive content collaborations.

Social Media Campaigns: Implement targeted social media campaigns across platforms popular with students, such as Instagram, TikTok, and Snapchat. Create engaging content that highlights the app’s unique features and encourages user-generated content.

Campus Events and Promotions: Organize on-campus events or pop-up booths to directly engage with students. Offer incentives such as discounts, freebies, or exclusive access to attract attention and drive downloads.

Campus Media and Advertising: Utilize campus newspapers, radio stations, and digital bulletin boards to reach a broader audience with tailored advertising and promotions.

Referral Programs: Develop a referral program to encourage current users to invite friends, offering rewards or recognition for successful referrals.

I have managed online communities through various platforms, including:

University Clubs: As a member of the CSP club Bahria University, I contributed to managing and engaging with members through social media and event-related content.

Social Media for my mother's Business: I handled social media accounts for my mother's small business, focusing on content creation, audience engagement, and campaign management.

These experiences have honed my skills in community management, content strategy, and audience engagement.