Home From College is a platform for students to begin their career and reach for success while minimizing job anxiety.

If I were to launch a new app on a college campus, I would go out and find connectors, say 50 people who are the most engaged and have the largest number of both online and offline friends. Once I market my app and get them to download it, they will tell their friends, and that's how it would spread. If I can get the most social people to recommend it or review it then it will expand. With this, I would also set up stands and tables around campus including games and activities to entice students to come check us out and download our app. It's important to consider and understand my customer and what the students want/need in an app. To do this, making sure I target my marketing is important. This will create great results for a new app on a college campus.

Within Poparazzi, one can tap into students’ love for photography, self-expression, and social media. Given this, one creative concept that I think would both resonate and excite students about Poparazzi is the fact that this app is focused in building a healthier social media app: you can’t edit photos before posting them, you can’t comment on photos, and you can’t see other people’s follower counts. With this, Poparazzi is in attempt to make social media less self-centered, and more about the people we care about, which is something I think students would enjoy.