I’ve had the opportunity to work as a brand ambassador for J.Crew Factory, HBO Max, and Microsoft Co-Pilot, each of which gave me experience representing very different brands. With J.Crew Factory, I created lifestyle content and hosted events that drove real buzz on campus, while with HBO Max I focused more on digital activations and building awareness around streaming. For Microsoft Co-Pilot, I leaned into educational and tech-driven content, showing how the tool could support students day-to-day. Even though these brands had very different audiences and goals, I was able to adapt my approach, create content that felt authentic to each brand, and spread the word across campus in ways that resonated with students.

Delta Gamma and Film Club

I would organize a “Study Break Recharge” pop-up in a high-traffic campus spot like the library lawn or student union. The event would give students a chance to sample Proper Wild while highlighting its clean ingredients and lasting energy. To drive engagement, I’d add fun elements like a spin-to-win game with swag, a photo booth with the tagline “Fuel Your Focus”, and collabs with student clubs to boost turnout. Leading up to the event, I’d promote it through campus flyers, social media teasers, and student influencers so it feels both relevant and exciting.