She/Her/Hers
Sidney
Recent Communications and Environmental Science Alum with a passion for connecting people to causes they care about.
Recent Communications and Environmental Science Alum with a passion for connecting people to causes they care about.
Endorsements
Campus professional
About Me
James Madison University
Communications, Environmental Science
Class of 2023
James Madison University
Virginia, USA
Skills
Social media
Graphic design
Social media marketing
Interests
Public affairs
Politics and social issues
Social media marketing
Interview Questions
Nonfiction Research
Cultural Online Research
What's the best thing you've read in the past year?
The book Sapiens: A Brief History of Humankind was an informative read that challenged my perspectives on humanity. I recommend it to anyone who is curious about the human condition.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus social media strategy on Instagram and tiktok as those are the most used platforms by my campus. I would also try to gain traction on YikYak since that’s become a recent fad for our campus. I would specifically try to partner with the popular accounts on campus such as missed connections or barstool. I think that those would be the best ways to reach the most amount of people in the most efficient time period.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
I think that there is a great opportunity with the name here. Students love catchy and cute one word phrases. Pops is a perfect example of this. I think we could create some cute stickers for people to post on their stories to promote the concept using that.