One brand that's killing their social strategy recently is Nike. I believe that they are great at making their ads and social media posts personal by telling a story about those who have struggled when they were rock bottom but managed to achieve an extraordinary goal. And what works for them is that their story works for everyone not just the audience that knows how to play that sport. Their stories create emotions that allows the general public to feel empathy and empowered.

One way to build a strong community with the Gen Z demographic is to create content that is related to trends, relevant, and relatable. Gen Z tends to take things not so seriously when it comes to the professional world, so potentially creating content that is more laid back and has relatable memes that are recent should build a relationship with the Gen Z demographic

One brand collaboration that really resonates with college students is HelloFresh. I see many ads around my campus in advertising how easy ad inexpensive their meals are to make. This easily resonates with college students because they need something that is quick, easy, and cheap. By advertising and creating their product this way, this allows for students to be attracted to this and would want to know more about it.