Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Both are necessary. One drives the other. I believe a good 60/40 split does the job because for new businesses a presence is the most importantly thing you can have. Although you still need sales to keep it afloat
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
A hybrid athlete coming back from a run stumbling because they are dehydrated. Totally no energy left and then remembers he has to go to the gym for leg day later. Already spiraling until he remembers he has Sousa to pump him back up again and then is full of energy
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
By promoting your product with high quality but relatable content targeted to the people who you want to reach using specific hooks and psychological patterns






