A few different ways to segment visitors that a brand may want to use for personalization could include multiple factors such as the visitor's gender, age, geographic location, interests, past purchase behavior, and browsing history. These factors would allow e-commerce brands to better reach and grasp the attention of their viewers, creating a more tailored user experience. By personalizing specific webpages to better suit the preferences and understanding of the viewers, the brand can ultimately create a sense of connection with them, encouraging the viewers to spend more time on the e-commerce brand's page.