To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would focus on consistent visibility, authentic integration, and community-driven engagement. Rather than treating Saint James as a one-time promotion, I’d weave it into everyday student life by regularly featuring the brand at club meetings, social events, study breaks, and campus activations. Repetition in familiar spaces helps build recognition, while sampling and product donations allow students to form genuine connections with the product itself.

I’d also prioritize storytelling through social media by showcasing Saint James Tea in real, relatable campus moments and highlighting the brand’s organic ingredients and sustainable packaging in a way that aligns with student values. By partnering with student organizations and Greek life, encouraging peer-to-peer sharing, and tracking what content and activations resonate most, I’d continuously refine my approach to grow both awareness and loyalty.

I would encourage purchases from both Amazon and local retailers by creating a clear, intentional content strategy that meets students where they already are. On social media, I’d regularly share lifestyle-driven content featuring Saint James Tea in real campus moments such as: study sessions, dance rehearsals, social events, and wellness breaks, always pairing posts with a clear call-to-action. For Amazon, I’d link my unique storefront through Instagram Stories, bio links, and TikTok captions, emphasizing convenience, fast delivery, and exclusive multipack options. I’d also use limited-time incentives like giveaways, discount reminders, or “restock with me” content to drive urgency and repeat purchases.

To support local store sales, I’d create content that highlights where Saint James Tea can be found nearby, such as “Saint James runs” to local grocery or convenience stores, tagging locations and encouraging students to shop local. In-person activations and club events would reinforce this by directing students to both my Amazon link and nearby retailers, ensuring multiple easy purchasing paths. By consistently tracking engagement, link clicks, and feedback, I’d refine my approach to maximize conversions while building genuine excitement around the brand.

I would introduce Saint James Tea to my campus by transforming it into a recognizable part of everyday student life, not just a beverage. I’d launch interactive pop-up “Study Break Saints” activations in high-traffic areas like libraries, common areas (such as our school quad or in front of the dining halls), and performance spaces, offering free samples while highlighting Saint James Tea’s organic ingredients and sustainable packaging. Each activation would include QR codes linking directly to the Saint James Tea website and markets to drive product trials and sales. I’d also partner with my sorority and my dance club, Dancing Dukes, to feature Saint James Tea at Dancing Dukes membership events,Tri Sigma’s sisterhood and philanthropy events, and other wellness-focused gatherings. By pairing these in-person activations with consistent social media content, including event highlights, lifestyle posts, and behind-the-scenes moments, I’d build brand awareness, encourage repeat engagement, and track performance to ensure measurable impact.On campus, I’m actively involved in an on-campus dance club that hosts regular membership meetings, social events, classes, and performances, giving me consistent access to engaged, high-energy student communities. These events naturally bring people together and create ideal opportunities for product sampling, sponsorships, and branded collaborations. In addition, my involvement in Greek life, in Tri Sigma Sorority at James Madison University, allows me to connect Saint James Tea with larger student groups through chapter meetings, philanthropy events, and social gatherings. Being deeply embedded in these organizations positions me to introduce Saint James Tea in a way that feels authentic and community-driven, while ensuring strong visibility, meaningful engagement, and consistent reporting on impact and performance.