She/Her
Sicilia
Sicilia is a confident, creative communicator with a background in performance and teaching. She connects authentically with audiences and promotes products with trust, energy, and relatability.
About Me
James Madison University
Class of 2029
Harrisonburg, VA, USA
Skills
Interests
My Clubs and Associations
Tri Sigma Sorority
Dancing Dukes.
Brands I Follow
Interview Questions
PHX Hydration Energy
Campus Brand Ambassador
Link out your social profiles you use:
www.instagram.com/@_siciliaoliver
PHX Hydration Energy
Campus Brand Ambassador
What clubs/orgs are you part of?
Tri Sigma Sorority at James Madison University, as well as Dancing Dukes, a dance club.
Saint James Iced Tea
College Brand Ambassador - Spring 2026
What would you do to ensure Saint James Tea becomes a recognizable and loved brand on your campus?
To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would focus on consistent visibility, authentic integration, and community-driven engagement. Rather than treating Saint James as a one-time promotion, I’d weave it into everyday student life by regularly featuring the brand at club meetings, social events, study breaks, and campus activations. Repetition in familiar spaces helps build recognition, while sampling and product donations allow students to form genuine connections with the product itself.
I’d also prioritize storytelling through social media by showcasing Saint James Tea in real, relatable campus moments and highlighting the brand’s organic ingredients and sustainable packaging in a way that aligns with student values. By partnering with student organizations and Greek life, encouraging peer-to-peer sharing, and tracking what content and activations resonate most, I’d continuously refine my approach to grow both awareness and loyalty.