I’d bring humor and energy to hydration content by making it relatable and playful, the kind of content students actually want to see and share. For example, I could make “hydration check” videos before and after going out, or funny skits like “POV: you’re trying to survive your 8 a.m. after Thirsty Thursday... but TREVI saves you. The goal would be to make hydration look cool, funny, and part of the college routine.

To promote a new electrolyte brand like TREVI on campus, I would start by handing out TREVI to my sorority sisters and sharing my own experience with it. I also live in an apartment complex that’s almost entirely JMU students, so I could leave TREVI samples with flyers or QR codes linking to the brand’s socials at each door to build awareness.

As a busy college student balancing classes, studying, and volunteering, staying hydrated is something I sometimes forget. I also love going out with my friends and making the most of college life, so TREVI fits perfectly into my routine. I’d love to create a video showing how I manage my day, from morning classes to nights out. I would show how TREVI keeps me refreshed, especially the next day when hydration matters most.