I'd keep it simple and personal. I'd message people I actually know who are going to be travelling during the Final Four — coursemates, people in my sports clubs, people I know who don't usually use Uber — and just tell them there's a promo on right now and send them the code. No pitch, just a genuine heads up like you'd give a mate. For the wider reach I'd post it on my Instagram story with something like 'if you're getting around this week, use this before it expires' — short, no hard sell, just making it feel like useful information rather than an ad. The angle that actually works with students is making it feel like you found something for them rather than promoting something at them. That's how I'd approach it.

https://www.tiktok.com/@shyan_shah

My concept is basically documenting what I actually do — taking everything from my placement at Bentley, the project work, the technical reports, and turning it into something that looks the part when you're applying for graduate roles or internships. The video would just be me doing it in real time. Opening up a rough document, cleaning it up in Acrobat, formatting it properly — no voiceover, no script, just the actual process with some text overlays. The kind of content I'd actually stop and watch. The static would be a simple before/after. Messy draft on one side, clean output on the other. Something like 'your work is already good enough — now make it look like it is.' What I think makes it interesting is that I'm an engineering student, not a design student. Most of this kind of content is aimed at creatives. But engineers, medics, law students — we're all producing technical documents and reports and nobody's really showing us how to make them look professional. That's the gap I'd go after.