One successful TikTok campaign I managed was for Enhanse, a skincare brand. I launched a content series called “GET ENHANSED,” which showcased before-and-after get ready with me video transformations using our products. One specific video featuring our JET SET FACE self-tanner gained traction by combining an aesthetic GRWM (get ready with me) format reached over 50K views organically and drove a noticeable uptick in product page visits that week. What made it work was timing, authentic visuals, and hopping on trends early — all while keeping the content branded and recognizable.

As a social media geek, I stay on top of all the trends, by watching and seeing what the top content creators are doing! Hashtags are also really important and trending audios on TikTok always help me to keep up.

@Looking at your IG feed, I love the vibrance, the colors, and the consistency in your posting. The brand identity and tone come through clearly in every post, and all the visuals are crisp, well-lit, and thoughtfully composed — it’s really aesthetically strong. As a bit of a social media geek, one suggestion I’d offer is exploring more variety in content formats — like videos, reels, or carousels — just to add some movement and engagement. Also, while the visuals are vibrant and bold, I wonder if pairing them with more minimalistic, aesthetic copy might elevate the overall feel even more. Right now, the captions might be a little heavier than needed given how much the imagery already says.