I first understand the brand’s visual identity, including colours, typography, tone, and target audience. I look at current trends too. I keep these consistent across all designs by using the same visual elements, layout styles, and messaging, while still adapting content for different formats like carousels or launch posts. I also review my work against the brand’s existing content to make sure everything feels cohesive and on-brand.

I’ve been developing social media graphics through personal and self-initiated marketing projects, focusing on posts with existing brands and brand-neutral concepts. I use Instagram as a platform to test design concepts and engagement-focused layouts.