I'm excited for Ball on the Mall and gift exchanges with my roommates and best friends! Ball on the Mall here at UT is a huge parade/lightshow on campus that occurs right before finals week, where they light the trees and buildings and start playing Christmas music all over campus!

I find TikTok to be one of the most effective platforms for beauty content because its short-form, fast-paced style makes it easy to showcase transformations, quick routines, and product highlights in a way that feels fun and authentic. The algorithm also does a great job of pushing content to the right audience, especially teens and young adults who are constantly looking for new products and trends!

I would capture authentic moments that highlight long-lasting makeup during finals week by filming a simple before-and-after clip of me studying for a few hours. I’d start with a quick, easy application to show how fast the products fit into a busy student routine, then check in afterward to show how fresh and intact the makeup still looks. By sharing the real study grind, the content feels genuine, while the long-lasting performance of the products speaks for itself.