I’ve been doing graphic design and video editing for over 6 years, it started as a hobby and just stuck. I use Canva a lot, but I’m also comfortable with CapCut, InShot, and Adobe Express when I want more control.

For illustration, I lean toward clean, aesthetic visuals that work well on feed and story formats, think pastel palettes, playful type, and subtle motion. Video-wise, I’m solid with cutting, syncing to sound, adding subtitles, and keeping things scrollable. Ive managed multiple Instagram accounts for various organizations as well.

Honestly, I start by thinking about what would actually stop me mid-scroll. I like to anchor content around a real emotion or experience, something that makes people say “wait, that’s so me” or “I’ve never seen someone talk about it like this.”

Once I know the vibe, I brainstorm a bunch of angles. I usually mix a few formats like text-over-video, aesthetic carousels, or a face-cam with captions, whatever feels the most shareable for that idea. I keep the brand voice in mind but always try to make it feel human, not curated to death. Then I write, tweak, vibe-check, and post.

I stay up to date by actively using the platforms I create for, not just scrolling, but paying attention to what’s working, what’s shifting, and how people are engaging. I track trending sounds, formats, and creators through TikTok’s Creative Center, Instagram Reels tabs, and tools like Later and Trendpop. But I also go beyond trends and look at why certain content resonates. I study comments, timing, tone, hashtags and storytelling patterns to understand what actually builds connection, especially within niche or mission oriented communities like Matka’s.