Yes, I have experience managing consumer-facing content for social media platforms. I managed the Instagram account for my organization, Yours Truly, where I focused on creating posts and stories that showcased events, initiatives, and community engagement. Additionally, I run an art account with 1,000 followers, where I share my art and sell prints of my artwork. The biggest lesson I learned from these experiences is the importance of understanding your audience and leveraging analytics to create content that resonates with them. For example, experimenting with short-form videos and Instagram Reels helped me significantly increase engagement on both accounts. If I were to do anything differently, I would focus more on consistent content scheduling and collaborating with other creators or brands to expand reach further. Additionally, I would integrate more interactive content, such as polls or challenges, to deepen audience engagement.

As a main design team member for Afro Puff Chronicles, I created visually striking edits and illustrations using tools like Canva and Photoshop, focusing on global issues such as equality, racism, and LGBTQ+ rights. I also developed engaging Reels that combined dynamic visuals, thought-provoking captions, and trending music to capture attention and drive engagement. These creative efforts attracted a dedicated audience, helping the page reach over 10,000 followers. By blending visually appealing designs with meaningful content, I successfully raised awareness of critical social issues and fostered an engaged and supportive online community.

I stay updated on pet industry trends by following key influencers, brands, and veterinarians on social media platforms like Instagram and TikTok to spot emerging themes. I regularly read pet-focused blogs, newsletters, and online magazines to keep informed about new products and insights. Engaging with online communities and forums allows me to understand real-time concerns and interests of pet owners. Additionally, I use tools like Google Trends to track popular topics and review analytics to see what resonates most with the audience.