Maveron.com
Future of Work Research
How do Gen Z individuals want to work and think about their career?
Gen Z is a generation that grew up in a fast changing world characterized by technical advances, economic shifts, and profound social changes. Their attitudes regarding work and career are influenced by their distinct circumstances. They are the first generation to be born into a world where digital technology and the internet are widely available. They appear to be at ease with technology and frequently favor digitally enabled work situations. They appreciate occupations that allow them to put their technological talents to work, and they may even pursue employment in tech-related sectors. Diversity, equity, and inclusion are highly valued in the workplace. They will most likely seek out employers who exhibit a commitment to these ideas, and they may actively encourage diversity programs themselves. Growing up during times of economic uncertainty, Generation Z may place a higher value on financial stability and employment security than earlier generations. They are frequently described as financially careful, and they may be more likely to save and invest early in their careers. They are more open to new work alternatives and may not be as devoted to a single employer. Gen Z is recognized for being concerned about mental health issues. They look for firms who value employee well-being and provide resources for mental health help. Work-life balance and career flexibility are important to Generation Z. They are more inclined to favor professions that provide remote work possibilities, flexible hours, and better work-life integration. The COVID-19 epidemic has underlined this inclination even further. Individuals frequently pursue occupations that are in line with their principles and goals. They are more inclined to choose employers and roles that support social and environmental concerns that are important to them. This generation is very concerned about having a positive impact on the world through their employment. Many Generation Z members have a strong entrepreneurial spirit, which means they are receptive to freelancing jobs, side hustles, and launching their own businesses. They desire independence, thus they are less interested in regular 9-to-5 occupations.
Candier
Marketing Intern / Campus Rep
How would you spread the word about Candier on campus?
I would try to increase customer view to get more attention on this company