The proposed "Dune Explorers" campaign aims to enhance Dune's presence across all social channels by fostering engagement through interactive and immersive experiences. The strategy involves user-generated content challenges, storytelling series, virtual scavenger hunts, live Q&A sessions, behind-the-scenes content, interactive polls, and exclusive challenges. By encouraging the Dune community to share their experiences and creativity, the campaign seeks to create a dynamic and participatory social media environment, strengthening the emotional connection between the brand and its followers.

Fenty Beauty by Rihanna was considered successful in its social media strategy for several reasons. It gained acclaim for its inclusive approach to beauty, offering a diverse range of products. The brand engaged with its audience through social media platforms, particularly Instagram, sharing user-generated content to build a sense of community. Rihanna's celebrity endorsement and active promotion on her personal accounts also contributed to the brand's success. Additionally, Fenty Beauty was praised for product innovation, introducing unique and high-quality items to the market. Keep in mind that the landscape of successful beauty brands may change over time, and it's advisable to check for the latest information.