Yes, I’m comfortable negotiating rates with creators. I know that effective partnerships require balancing creator value with campaign goals and budget constraints.

I approach negotiations collaboratively, aligning on deliverables, usage rights, timelines, and performance expectations while ensuring the creator feels respected and fairly compensated. I’m confident initiating these conversations and adapting depending on the creator’s size, engagement rate, and audience fit.

I’ve created both written and visual content across editorial and social platforms. For Author’s Gully and Poets of Community, I produced short-form explanatory videos that helped grow both accounts from 2,000 to 7,000 followers in three months through strategic scripting, strong hooks, and platform-native storytelling. Alongside this, as a Media@LSE blogger, I translate academic research and events into accessible, engaging narratives for public audiences. This has strengthened my ability to craft compelling angles, structure stories clearly, and adapt tone depending on platform and audience. I approach content creation with both creativity and performance awareness, prioritising retention, shareability, and growth.

I can identify approximately 40–60 relevant creators per day across TikTok, YouTube, and Instagram using structured search filters and trend tracking. From those, I would send 20–30 highly targeted DMs daily, ensuring personalisation and alignment with Medal’s content style. Based on typical conversion rates, this would comfortably support the goal of securing ~2 partnerships per day.