Glossier is a beauty and skincare brand that has built a huge following and community on social media platforms like Instagram. A few key things that set Glossier's social media presence apart: Authenticity - Glossier uses real customers as models in their social posts and campaigns. This makes the content feel authentic and relatable. Engagement - Glossier responds to comments and messages from followers regularly. This makes fans feel heard and engaged with the brand. Behind-the-scenes - Glossier gives fans a behind-the-scenes look at product development, company culture, and other brand insights. This makes followers feel like they're part of the Glossier world. User-generated content - Glossier heavily features user-generated content like photos and reviews from real customers. This makes the community feel involved. Education - Glossier uses social media to provide tips, tricks, and education about skincare, beauty, and their products. This is helpful content for followers. Values - Glossier promotes positivity, inclusion, diversity, and transparency as brand values across its social media presence. This attracts followers who share similar values. By leveraging these social media strategies, Glossier has built a highly engaged community of over 2 million followers on Instagram that sets it apart from many other beauty brands. The sense of connection and authenticity keeps fans invested in the brand.