I'd identify businesses whose audience overlaps with Hormbles Chormbles' target customers, then engage with their content authentically before reaching out. In my outreach, I'd share why the product is a natural fit for their store — highlighting the unique angle (10g protein, 0g sugar, RXBAR co-founder credibility). I'd use short video content or reels to show the product in a real, relatable way that makes it easy for businesses to visualize it on their shelves. The goal is to make them feel like they're discovering something exciting, not being sold to.

I start by genuinely engaging with their content before reaching out — liking, commenting, showing real interest. When I DM, I keep it personal and specific, not copy-paste. I lead with value or a genuine compliment, keep it conversational, and make it feel like a human connection rather than a pitch. I listen more than I talk and follow up without being pushy.