ike a “POV: you just remembered to drink water after 3 hours of studying” type of post or a skit showing Trevi saving you from a mid-day crash after studyin gfor so long. I’d keep the energy upbeat, colorful, and authentic, using quick cuts, reactions, and funny captions that make people stop scrolling and think, “Wait, I want that too.”

I’d host pop-up tasting events in high-traffic spots like the library or gym and partner with popular student orgs or Greek life to spread the word. On social media, I’d use polls, giveaways, and “hydration challenges” to drive engagement. By combining in-person experiences with fun online content, I’d help Trevi become a go-to energy and hydration favorite on campus.

I’d create short, relatable videos showing how easy it is to stay hydrated between classes, like turning “boring water breaks” into fun Trevi moments. For example, a “hydration check” trend where friends compete to finish their Trevi before lecture or a “flavor of the day” reel pairing Trevi with study snacks or gym fits. The goal would be to make hydration feel like part of the daily college routine, not a chore.