I would strategically target fitness studios and hospitality partners renowned for their commitment to innovation, design excellence, and delivering exceptional client experiences. Ideal prospects include boutique powerhouses like Equinox, Barry’s Bootcamp, and SoulCycle, alongside luxury hospitality brands such as Four Seasons and Ritz-Carlton.

My approach involves deep, personalized research to uncover each partner’s distinct values and goals, allowing me to craft compelling, tailored outreach that clearly demonstrates how Equipt’s design-led fitness equipment elevates their brand and enhances member engagement. By combining data-driven insights with authentic relationship-building, I aim to secure meaningful partnerships that drive long-term growth for both Equipt and its collaborators.

During my internship with Wittenberg University’s Advancement Office, I was tasked with increasing alumni engagement for an upcoming reunion event. Rather than rely solely on standard email blasts, I developed a segmented outreach strategy using Constant Contact, targeting alumni based on graduation year and past involvement.

I collaborated with the marketing team to personalize messaging for each segment, adding tailored subject lines and visuals that resonated with each group. We also incorporated a clear CTA to register and share the event with peers. Additionally, I followed up with phone calls to high-priority alumni and coordinated with student ambassadors to boost peer-to-peer outreach.

As a result, we saw a 25% increase in email engagement and a 15% rise in event attendance compared to the previous year. The campaign also received positive feedback from alumni who appreciated the more personal, relevant approach. This experience solidified my belief that successful outreach stems from strategy, personalization, and human connection.

I approach building relationships with potential business partners the same way I approach any meaningful connection: with curiosity, consistency, and value. First, I take time to understand their needs, goals, and values, so I can identify alignment early. I believe in doing my research—reading up on their past initiatives, tone, and company culture—to find points of mutual interest.

At Stockton University, when I presented a proposal to expand alumni engagement, I reached out to community leaders and vendors by positioning the relationship as a collaborative opportunity, not just a transaction. I followed up regularly with useful updates and offered tailored ideas that showed I was invested in their success too.

Whether it’s through thoughtful questions, timely follow-ups, or shared wins, I believe trust is built over time—by being reliable, transparent, and genuinely helpful. That’s the foundation for strong, long-term partnerships.