I have hands-on experience with a variety of marketing technology tools and apps. For email campaigns, I’ve used Constant Contact and Mailchimp to create targeted campaigns and monitor engagement metrics. On social media, I manage content and analytics on Instagram, TikTok, LinkedIn, and Facebook, using Later, Hootsuite, and Canva for scheduling, design, and performance tracking. I’ve also leveraged Google Analytics to track website traffic, conversions, and audience behavior, and used Trello and Asana for project management, task assignment, and workflow optimization. Additionally, I’ve experimented with short-form video tools like CapCut and Adobe Premiere Rush to create engaging content, and tracking tools like Bitly to monitor link performance. Combining these tools allows me to plan strategically, execute efficiently, and optimize campaigns based on real-time data.

I’ve led several marketing initiatives with measurable impact. For example, during an alumni engagement campaign, I coordinated email outreach to over 5,000 alumni and created social media content, resulting in a 25% increase in event attendance and a 20% boost in social engagement. In another project, I managed a donor survey campaign, analyzing responses from 500+ participants to develop retention strategies that improved repeat contributions by 15%. I also ran a targeted social media seeding campaign, which generated authentic user-generated content and increased brand awareness among our audience by 30%. Across all these campaigns, I focused on personalized messaging, clear KPIs, and real-time optimization to achieve tangible, measurable results.

When developing a marketing communications strategy, I start by understanding the brand, its goals, and the target audience—what they care about, where they spend time, and what messaging resonates with them. I then define clear objectives and key performance indicators to measure success. Next, I plan the channels and tactics, from email campaigns and social media content to influencer partnerships, ensuring each piece aligns with the brand voice and overall goals. I create a content calendar to organize messaging and timing, and continuously monitor metrics like engagement, reach, and conversions to see what’s working. Based on those insights, I iterate and optimize the strategy in real time, ensuring that the communications are both effective and aligned with the brand’s purpose.