I've made content for products I actually use — mostly lifestyle and food stuff. Nothing overly produced, just real moments where the product fit naturally into what I was already doing.

I think a "things I wish I knew sooner" or "I stopped eating regular oats and here's why" style video would perform really well. It hooks with curiosity, positions Funk'tional Oats as a discovery, and naturally invites the viewer to feel like they're in on something. Short prep clip, ingredient callout, taste reaction, and a closing line about how it keeps you full or fuels your morning. That format travels well across TikTok and Reels and tends to get saved and shared which signals to the algorithm that it's worth pushing.Short & punchy: Morning routine or high protein breakfast angle — it meets people where they're already searching and the product sells itself.Want me to map this out into an actual video script or shot list?

I'd start with a "what I eat in a morning" or "my high protein breakfast" angle and let Funk'tional Oats be the answer. People are already searching for easy healthy breakfast ideas so it fits without feeling forced. Show the prep, the texture, maybe taste reaction — keep it real.