Set up Google Alerts + TikTok tracking for "#TikTokMadeMeBuyIt" and emerging CPG brands. When a product goes viral (100K+ views in 24 hours), reach out within 48 hours: "Congrats on going viral. In about 72 hours, you'll realize you can't fund the restock orders flooding in. We fix that today." Hit them at peak panic when they're Googling "emergency inventory financing" at 2am.

My 5 Best:

1) Built Power BI dashboards that drove 3 vendor renegotiations at New Brew

2) 72% engagement spike from automated campaign to 5,000+ alumni

3)1 in 10,000 - Goldman Sachs Diversity Leaders program

4) Managed $1M+ monthly with 100% accuracy (NetSuite/Bill.com)

5)Product launch contributor - market research for Eaton's xSolAir switchgear

You should know that I’m equal parts strategist and creator — I understand how algorithms and analytics work, but I also know how to make content that feels human, fun, and worth sharing. I love being on camera, experimenting with trends, and turning everyday ideas into scroll-stopping moments that actually build community. I’m someone who thrives in fast-paced, creative spaces, and I bring both consistency and originality to everything I post. Most importantly, I genuinely believe in using social media as a force for good — not just to chase likes, but to spark conversations, inspire action, and create real connections.