In one sentence, what's the most important thing you consider when crafting a script for social media content?
What is the audience you’re connecting with, is it a TikTok that will be mostly seen by younger people, or a facebook video that will most likely be seen by older people?
Moon Juice
Feedback Survey Participant
What does wellness mean to you? And how do you integrate it in your life?
Wellness to me is being stress-free. I integrate it into my life by trying to take at least one day of the week to do what I want to do.
What do you think most brands are doing wrong in regards to their content strategy?
I think most brands fail when they try to market too heavily to Gen Z by using pop culture and 'memes' to influence them. A lot of us recognize it as a marketing tactic and tend to think it's 'cringe.' There is a fine line brands can tow, but the major issue is that not many brands use actual Gen Z'ers, who understand the demographic they're marketing towards.