Yes

My process for creating engaging digital content starts with understanding the audience and the goal of the content—whether it’s to inform, entertain, or drive action. I then research current trends and competitor content to see what’s resonating. From there, I brainstorm ideas and create a content plan that includes key messages, visuals, and any interactive elements like polls or calls-to-action. Once I design or film the content, I edit it to align with the brand’s voice and visual style, then schedule it for optimal posting times. After publishing, I track performance metrics like engagement, reach, and shares to see what worked and use those insights to improve future content.

I stay updated on social media trends and changes by regularly checking platform-specific trend pages like TikTok’s Discover and Instagram’s Explore to see what’s gaining traction in real time. I also follow digital marketing experts, social media news outlets like Social Media Today, and creator-focused newsletters to stay informed about algorithm changes and new features. Engaging with online creator communities and experimenting with trending formats myself helps me understand how to adapt these changes effectively for different audiences. This way, I’m not just aware of trends, but I know how to use them strategically.