I’m excited for is celebrating the new year with friends on campus. It’s a chance to relax after finals and enjoy cozy winter vibes.

I find TikTok, Instagram, and Pinterest to be the most effective for beauty content. TikTok is perfect for short, engaging videos that show transformations and real-time results, Instagram for tutorials and authentic behind-the-scenes moments, and Pinterest is ideal for long-lasting inspiration and tutorials that audiences can revisit.

I would capture authentic moments by showing relatable scenarios that students experience during finals week, while naturally showing Sacheu products. For example, quick clips of me taking notes or typing at my desk, then checking my lips and eyeshadow in a mirror—showing they’re still flawless after hours of focus or even during study breaks, after snacking, grabbing coffee, or walking outside, highlighting how the makeup stays vibrant and fresh even during movement or minor smudges.