True Beauty Ventures
Gen Z Beauty Focus Group
Have you heard of the brand The 7 Virtues? If so, what do you think about them?
I have not heard about this brand.
True Beauty Ventures
Gen Z Beauty Focus Group
What is your favorite fragrance brand right now and what do you like about them?
My current favourite fragrance brand is an indie perfumery, Stereoplasm. I like that each of their scents has a unique story behind them, as this provides a different experience when choosing a scent. Rather than choosing a perfume solely based on its notes, I can grasp a better idea of what feeling the scent might evoke.
True Beauty Ventures
Gen Z Beauty Focus Group
What are the three main things you look for when purchasing from a new beauty brand?
1. Affordability
2. Effectiveness
3. Aesthetically-pleasing product design