Interview Questions
Relay
Part-Time Creative Strategist

Do you prefer a work environment with more ambiguity/freedom or clear instructions?
I work well in both structured and flexible environments, but I’m especially effective when there are clear goals and expectations combined with some freedom in how to achieve them.Clear instructions are helpful at the start of a task or project because they ensure alignment and efficiency. Once I understand the objective, I also like having some autonomy to figure out the best approach, especially in areas like content creation or problem-solving, where creativity and testing different ideas can lead to better results.Overall, I’m comfortable adapting to the level of structure a team needs, and I can stay productive whether I’m following a defined process or working more independently with broader direction.
Relay
Part-Time Creative Strategist

How would you go about researching viral formats in a specific niche to make new viral ad formats for a specific brand?
First, I would deeply study the niche by spending time on platforms like TikTok, Instagram Reels, and YouTube Shorts, focusing specifically on high-performing content in that category. I’d look at what consistently gets high engagement—views, saves, comments—not just what is trending for a moment.Then I would break down viral videos into patterns: the hook style in the first 1–3 seconds, pacing, audio choice, storytelling structure, and how the product is introduced. I would also note recurring formats, such as problem–solution, transformation, “day in the life,” or POV-style content.Next, I would analyze comments and audience reactions to understand what people actually respond to—whether it’s relatability, humor, shock value, or usefulness. This helps identify why something went viral, not just what went viral.After that, I would adapt these patterns to the specific brand rather than copying them directly. That means aligning the format with the brand’s tone, product benefits, and target audience, while keeping the core viral structure intact.Finally, I would test multiple variations of content quickly, track performance, and refine based on what performs best. Over time, this creates a repeatable system for generating new viral ad formats instead of relying on guesswork.
Relay
Part-Time Creative Strategist

What is your experience creating content?
I’m currently building my experience in content creation by practicing with short-form videos and social media posts. I’ve spent time learning how to create engaging content using trending formats, music, and visuals on platforms like TikTok and Instagram.I enjoy experimenting with different types of content, such as lifestyle clips, product-style videos, and simple edits. While I’m still developing my skills, I’m a quick learner and motivated to improve through hands-on experience.






