I'd make the content something consumers could recreate themselves and teach them a way to use the product in a way that they hadn't thought of before. Melting the gummies into to drinks or just having them before running errands for more energy and focus.

To show that you know their content being able to reference said content in your approach is important. As-well as doing research and making sure that the partners goals align with the creators. I'd make aware of the connection and growing opportunities that can come working with the brand.

I would look at what content does well on their account and what tone they use to convey their message. Influencers who are actually using the product and want to show how they've integrated it in their daily life.