I would create a short “POV” video where I replace my pre-workout with Man Cereal, starting off tired and unmotivated, then suddenly becoming over-the-top energized after eating it. The video would show me sprinting to the gym, flexing in mirrors, and even doing workouts in random places like class or the hallway for comedic effect. It would end with the tagline, “Man Cereal: Breakfast but make it pre-workout,” to tie the humor back to the brand.

Man Cereal’s target customer is primarily fitness-focused young adults, especially college students and Gen Z/Millennials who care about building muscle, staying lean, and optimizing their performance. They are people who go to the gym regularly, follow fitness creators, understand supplements like creatine and protein, and enjoy brands that don’t take themselves too seriously. This audience values convenience, clean ingredients, and products that fit into busy, active lifestyles. To reach them, I would focus heavily on TikTok, Instagram Reels, and YouTube Shorts using gym skits, transformation content, and meme-based posts that reflect real fitness culture. I would partner with micro-influencers, campus fitness groups, and student athletes to build trust and visibility. Engaging directly in comment sections, remixing trending fitness content, and responding with humor would help strengthen community connection. Combined with consistent performance tracking, this approach would maximize both reach and brand loyalty.

I would create short-form content that blends real fitness culture with humor by turning everyday gym experiences into relatable, high-energy posts featuring Man Cereal. This would include skits like “pre-workout vs. Man Cereal energy,” funny POV gym moments, and memes about protein obsession, creatine loading, and cutting sugar. I’d use trending sounds, exaggerated reactions, and fast-paced editing to keep the content social-native and shareable. To keep it authentic, I’d test the product in my own routine and document honest reactions, workouts, and progress. I would also actively engage with fitness and meme pages by remixing popular formats and collaborating through duets and stitches. By tracking which posts drive saves, comments, and shares, I’d continuously refine the humor style and fitness angles to maximize reach and build a strong community around the brand.