I would initiate giveaways based on engagement involving purchases, and by spreading word to others. Posts and lives off-campus, while leaving cards and speaking to sororities and individuals on-campus to help with one-on-one connections.

I would take quality photos and videos of the products, both by themselves and through interaction with the product. By showing authentic engagement through using and demonstrating the product in an easy to replicate look that stands out, I capture attention that allows guidance to link of purchase. Using research for hashtags, hooks, and other virally captivating techniques I can reach a bigger audience and better retain attention and engagement.

1) How wide of a variety of colors were first issued when the brand started in the it's. This is a bigger variety than some makeup brands, creating diversity for combinations and compatability.

2) Life is too serious. The aspect of adding fun through not just branding, but through bright and pigmented products, bold and playful looks can be easily achieved with any skill level of makeup application.

3) Accessibility. With products that pack a punch, with an affordable price, this not only reached a bigger audience who loves colorful makeup, but it also allows these wonderful creative the tools they need to start and grow in the industry. This impacts more creatives and helps grow return through increasing exposure and customer base increase.