I would engage an audience by meeting them where they already are, focusing on outreach to groups that naturally align with the Barebells brand. I have connections with several organizations on campus and would focus on groups like the UA Wellness Society, run club, and fitness-based classes I participate in, such as yoga and pilates. These communities are already health-focused and would be more likely to try and enjoy the product. I also have experience with on-campus brand activations through my DoorDash Campus Launcher program, so I’m familiar with the rules and contacts involved in distributing food samples. This would allow me to confidently and efficiently organize sampling opportunities while creating genuine, in-person connections that encourage students to try Barebells and share their experience.

I would be a great fit as a Barebells Brand Ambassador because I genuinely love Barebells and already eat them all the time. As a very active college student, Barebells are perfect for my lifestyle. They’re delicious, convenient, and easy to grab on the go. I truly believe in the product, which makes me excited and confident to share it with others. I would love to promote Barebells both on campus and on social media in an authentic way, because it’s something I already enjoy and trust!

I spend a lot of time on TikTok and Instagram, so I’m constantly exposed to new trends, sounds, and formats. I also save trending content and audio, so I am constantly thinking of new ideas! In addition, I like following relevant creators and brands, and tracking performance to see what’s performing well.