I was tasked with advertising a card game, called Put a Finger Down. Rather than advertising the game by playing it with friends and family, I highlighted the importance of a family night - the laughs, the fun, the little things that matter more than just playing the game. I was really proud of the outcome of the video and it has reached over 7.5k views!

When I’m ideating content, I always start with the audience first — what they care about, what they’re struggling with, or what would grab their attention in the first few seconds. From there, I reverse-engineer the idea: What’s the hook? What emotion or reaction do I want to spark? I’ll often scroll through trending formats, audio, and creator content for inspiration, but I make sure the concept still feels original and true to the brand or message. I also think in terms of story structure — even in short-form, there needs to be a beginning, middle, and end, whether that’s through humor, relatability, or transformation. Once I’ve got a strong idea, I map out visuals, shot ideas, or key lines before jumping into filming.

I stay updated with the latest trends in content creation by actively observing what’s performing across platforms like TikTok, Instagram Reels, and YouTube Shorts — not just from creators, but from brands with strong content strategies. I follow top creators and social media strategists, where they regularly break down trends, hooks, and content formats. I also pay attention to how audiences are engaging — what kind of storytelling, editing styles, and tones are getting traction — so I can adapt those insights into content that feels fresh and relevant.